Name: Jennifer Jansch
Profession: bag designer, stylist, journalist
Country: Sweden, currently living in New York, USA
Meet Jennifer Jansch, mother of three and founder of Bag-all, a company which creates cool, affordable and reusable fabric gift bags, aimed at reducing garbage and acting in a sustainable manner. As traditional gift wrapping becomes waste the second the gift is unwrapped, Jennifer found an alternative, which not only helps protecting the environment but is also a stylish way to wrap presents.
TheShortcutsBubble: You left Sweden for NY and went from fashion styling to designing eco-friendly bags. Why New York and why bags?
Jennifer: I always knew that I wanted to start my own business and that it would have to be something eco-friendly. As a mother of three I have grown increasingly worried about the environment. I think re-use is the only way forward and I wanted to do something along those lines.
Why New York.. because my husband and I have always loved this place. There is such a fantastic creative energy here. Also, the market in the US is much bigger then the one in Sweden. I felt my business was more doable here.
TheShortcutsBubble: How has your life changed since NY, what do you find refreshing about it and what do you miss about living in Sweden?
Jennifer: I love the positive energy from people. Generally people in NY are very generous with support but I still miss friends and family back in Sweden.
TheShortcutsBubble: I imagine you travel quite a lot between Sweden and the USA.. what are the packing must-haves?
Jennifer: A good carry on bag with many pockets.
TheShortcutsBubble: Does the decision of making eco-friendly bags have something to do with the Swedish recycling “cult”? It’s known that Sweden has gone through something of a recycling revolution in the last decades and more than 99 per cent of household waste is recycled in one way or another.
Jeniffer: It is hard to say if it is a Swedish thing or not. Recycling and reusing is about information and giving people the tools (bins and recycle stations). NYC is pretty good about recycling and has a better program than Sweden in my opinion.
Reusing is the best thing anybody can do for the environment. If you reuse an object, that object replaces a new item than will never have to be manufactured. For instace, if you buy a bottle of water and refill it instead of throwing it away:
A. it does not become immediately garbage to end up in a landfill
B. no natural resources are needed to make a new plastic bottle that you would have otherwise bougt. Also, no natural resources are required to ship this bottle to your location
C. reusing is for free and anyone can do it!
TheShortcutsBubble: What’s your target market? Are also men interested in packing eco-friendly?
Jennifer: Everyone. However, women seem more interested this far.
TheShortcutsBubble: Are the citizens of New York environmental conscious in general?
Jennifer: Yes, I believe people in NY are generally well informed.
TheShortcutsBubble: You are also a journalist and the founder of three international magazines (Mama, Family Living and Your Life). Don’t you miss writing?
Jennifer: No! Haha!
TheShortcutsBubble: Creativity must be something that runs in the family, as you’re collaborating with your sister on a very playful project called “Happy Clogs”. Can you give more details?
Jennifer: Whenever I get an extra minute I can’t stop myself from doing something creative. We paint clogs each summer and last year they got so popular that people wanted to buy them. At the moment we don’t have time to make them unfortunately.
TheShortcutsBubble: Any new, exciting projects for 2016?
Jennifer: Yes, we are setting up our own screen print shop.
TheShortcutsBubble: What’s your greatest career accomplishment so far?
Jennifer: Getting Bag-all off the ground.
TheShortcutsBubble: An instagram profile or blog that we should check out?
Jennifer: Mine @bag_all?! I don’t have time to read blogs unfrotunately.
TheShortcutsBubble: How would you describe your bags in 3 words?
Jennifer: Useful, stylish, long lasting.
219 Mott St.
(917) 690 5070
Thank you, Jennifer! Wish you the best of luck and keep us traveling in style with those lovely, eco-friendly bags of yours 😉